BlueVoyant Brand Guidelines

View BlueVoyant's full brand guidelines PDF by clicking the button below. 

The BlueVoyant brandmarks are available for specific uses in the following variations:

1. The Cornerstone Block: This is the wordmark fixed into a specifically proportioned block that fits perfectly within our Cornerstone Grid system.
2. The Stand-alone Symbol: This supporting motif is used as a visual shorthand. It is integrated within the Cornerstone Grid or can be used as a profile icon on social media platforms.
3. The Lock-up: The wordmark and symbol are combined for use as an end-frame asset or as an identifying brandmark for third-party communications.
4. The Stand-alone Wordmark: This version is used in only very exceptional cases where it is not possible to use the Lock-up. 

Primary palette

• Cobalt #0659FF
• Black #000000
• Azurite #676BFB
• Calcite #8DEDC7
• White #FFFFFF

Primary typeface

Our primary typeface is a modern sans-serif called Everett. The typeface has contemporary characteristics which give it a confident, open, human yet technological feel. When you do not have access to Everett, Arial is an alternative you can use.

We’ve developed some photographic principles that will help to create consistency across the brand:

• Natural: We shoot in an authentic way, using natural light, day or night, to help to capture observed moments of real life at macro and micro scale.
• Depth of Field: To create a richness in our photography we use shallow depth of field – this helps to focus in on the subject, feeling cinematic and capturing authenticity.
• Looking Beyond: We have referenced images of people looking outward or beyond the lens - connecting us to the ‘voyant’ part of our name and our ability to always look ahead.

An important part of our brand asset toolkit, our versatile icons are designed to complement our rock-solid inspired visual identity. As a set, these abstract graphic symbols are a distinctive visual shorthand to help differentiate our products, services and features from each other, and from our competitors.