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Product Marketing Manager: Proactive Services and Incident Response

Product Marketing Manager – Proactive Services and Incident Response

College Park, MD, Boston, MA, New York, NY, San Francisco, Remote USA

Are you interested in playing a key product marketing role for a fast-moving startup? LinkedIn recently named BlueVoyant one of the “Top 50 Startups to Work For” and we are currently seeking a hands-on product marketing manager to join the team.

Job Description

BlueVoyant is in search of a Product Marketing Manager that will be responsible for Proactive Services and Incident Response within the Professional Services line of business.  The individual must have cyber security experience, preferably with consulting services and incident response. This is a position to drive messaging, content creation, and go-to-market strategy for a well-funded and fast-moving startup. This person must be able to identify, prioritize, drive, and manage a range of product marketing activities. They will thrive in a small team and be willing to take on new projects as needed while working across organizations.

The position will report to the Product Marketing Director.


You will own product marketing for BlueVoyant’s Proactive Services and Incident Response within the Professional Services line of business, developing product messaging content, product collateral, sales enablement and training material, white papers, webinars, and thought leadership materials while driving all other product marketing related initiatives. Ideally, this individual will also have experience on the product management side in order to help build out new services.

In addition, you will synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points. You will manage a definitive and continuous calendar of production of materials. You will work closely with the product team to identify and create all materials and documentation for product launches – and ongoing marketing activities – with a goal of enabling and maximizing go-to-market activity.

Minimum Qualifications

●    3+ years of Product Marketing experience for a cybersecurity company
●    Significant experience in product launch process and management
●    Experience in development of sales enablement messaging, tools and training
●    Experience in market research, GTM strategy and competitive intelligence gathering
●    Experience supporting sales, demand generation and events efforts with relative content
●    Experience writing appealing product copy and content for a variety of use cases that can be adopted for multi-channel production
●    Experience developing product use cases (vertical markets, feature-based)
●    Excellent communications skills, both verbal and written
●    Strong writing skills
●    A hands-on team player with strong organizational skills and ability to track against goals
●    Experience engaging with customers
●    Experience in a fast-paced start-up environment

Desired Attributes

●    Ability to work effectively from a remote/home office environment
●    Experience in a startup or technology environment is important, especially in the B2B cybersecurity market and MDR market
●    Direct experience and knowledge of security consulting services
●    Direct experience and knowledge of incident response services
●    Day-to-day operational agility, with a strong sense of initiative and a history of delivering to plan
●    Confidence and persuasiveness in interacting with other departments
●    Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
●    Willingness to adapt to changing priorities and business requirements

About BlueVoyant

At BlueVoyant, we recognize that effective cyber security requires active prevention and defense across both your organization and supply chain. Our proprietary data, analytics and technology, coupled with deep expertise, works as a force multiplier to secure your full ecosystem. Accuracy! Actionability! Timeliness! Scalability!

Led by CEO, Jim Rosenthal, BlueVoyant’s highly skilled team includes former government cyber officials with extensive frontline experience in responding to advanced cyber threats on behalf of the National Security Agency, Federal Bureau of Investigation, Unit 8200 and GCHQ, together with private sector experts. BlueVoyant services utilize large real-time datasets with industry leading analytics and technologies.

Founded in 2017 by Fortune 500 executives, including Executive Chairman, Tom Glocer, and former Government cyber officials, BlueVoyant is headquartered in New York City and has offices in Maryland, Tel Aviv, San Francisco, London, Budapest and Latin America.

All employees must be authorized to work in the United States. BlueVoyant provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, BlueVoyant complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.